Nira Zimels is closely familiar with the world of employment and employment promotion. In her previous position as Deputy Director General of Clients at the Israeli Employment Service, she headed a number of divisions, including client services, employer relations and digital technologies. She also managed the flagship program Employment Circles, which is intended for marginalized and disadvantaged population groups.

In the past, Nira served as CEO of Manpower Professional, which is an executive placement firm, and CEO of Manpower Bereshit, which specializes in the ultra-Orthodox community and the Arab sector.

Nira has a B.A. in Political Science and Sociology from the Hebrew University of Jerusalem and an M.B.A. from Bar-Ilan University.

Nira: “Work is an essential part of a person’s life, and full and quality employment is a key component of a stable society and strong economy in Israel. After many years in the corporate and public sectors where employment promotion was the focus of my work, it is a privilege for me to manage an important and leading organization in the social sector. I believe that Be-Atzmi has a critical role to play in a dynamic and evolving employment arena owing to its ability to spearhead innovative solutions that are tailored and accessible to our target populations.”